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36th MARQUES Annual Conference 2022

Hotel Riu Plaza España, Calle Gran Vía, Madrid, Spain

MARQUES, the European association representing the interests of brand owners since 1986.

The mission of MARQUES is to educate and promote the professional development of brand owners in the selection, management, protection and exploitation of their trade marks within a global economy: to create a forum for the free exchange of ideas and information and to provide an effective platform for the representation of their interests.

The 2022 MARQUES Annual Conference will be held in Madrid, located almost exactly at the geographical heart of the Iberian Peninsula. Madrid was officially made Spain’s national capital by Philip III, an entire generation after Philip II took the court to Madrid in 1561.

As we rebuild and recover after the pandemic, this year’s MARQUES Annual Conference will focus on celebrating marks. The Conference sessions will address in particular how sustainability and new technologies will shape the future of brands. Topics discussed will include Artificial Intelligence (AI) and Blockchain; digital dispute resolution; how to integrate and prioritise sustainability; responding to external disruption; virtual/augmented reality and deep fakes; branding innovative products; and enforcement in the metaverse. There will also be panels on CJEU and General Court case law, judicial approaches to parasitic competition and international design protection strategies.

V.O. is sponsor of the 36th MARQUES Annual Conference.