As portfolios grow in strength and size, and brand visibility increases, so too do the opportunities for counterfeiters and infringers. But for many, while the risks continue to grow, resources and budgets do not – meaning that companies need to prioritise and build strong trademark management strategies.
WTR’s Managing Trademark Assets Europe will provide an opportunity for attendees to hear best practice and insight from leading in-house counsel from the world’s biggest brands as they discuss their approaches to critical areas including:
– Cost-conscious and strategic trademark management
– Diversity in trademarks
– Winning the fight against counterfeiters and infringers
– Dispute resolution and negotiation tactics