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Product case game: Heineken THE SUB

Product case game: Heineken THE SUB

Product case game: Heineken THE SUB

V.O. Patents & Trademarks, Winthontlaan 6/G, Utrecht, Netherlands

Exclusively for for all students who have participated in the TU/e Contest, WUR Challenge, TU Delft Contest and UT Challenge we organize a special product case game. Make a deep dive into the innovative world of home draught beer with Heineken’s THE SUB. Via this game you will gain insight into the role of Intellectual Property during the development of this stunning device. Win the game and THE SUB is yours!

Win THE SUB!

In teams of 5 students each you are challenged to analyze this invention from a patents and trademarks perspective. Points can be earned by identifying the exact invention and its commercial relevance, determining the patent and trademark strategy, mapping a patent landscape and taking action against infringement. The team that gains most points wins, and each team member will be awarded with THE SUB!

Who, when and where

This game is available for all students who have participated in the TU/e Contest, WUR Challenge, TU Delft Contest and UT Challenge. We welcome you with pizza and drinks on 26 September 2019 from 5pm to 8pm at our office in Utrecht.

Register now!

It is possible to register as an individual or group of fi ve persons. Please note that the number of seats is limited (maximum 30 students) so register as soon as possible or at least before 1 September.

Eventbrite - Product case game: Heineken THE SUB

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