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Product case game: Heineken THE SUB

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Product case game: Heineken THE SUB

Product case game: Heineken THE SUB

TU Delft Faculty 3mE, Instruction room L, Mekelweg 2, Delft, Netherlands

Exclusively for TU Delft students we, together with Vattenfall Solar Team, organize a special product case game. Make a deep dive into the innovative world of home draught beer with Heineken’s THE SUB. Via this game you will gain insight into the role of Intellectual Property during the development of this stunning device. And not in the least place, how a multinational reduced its carbon footprint. Win the game and THE SUB is yours!

Win THE SUB!

In teams of 5 students each you are challenged to analyze this invention from a patents and trademarks perspective. Points can be earned by identifying the exact invention and its commercial relevance, determining the patent and trademark strategy, mapping a patent landscape and taking action against infringement. The team that gains most points wins, and each team member will be awarded with THE SUB!

Who, when and where

This game is available for TU Delft master students of the faculties: Mechanical Engineering, Industrial Design, Electrical Engineering, Aerospace Engineering and Civil Engineering. We welcome you with pizza and drinks on Thursday 25 April from 17.00-20.00 at instruction room L of the TU Delft Faculty of Mechanical, Maritime and Materials Engineering (3mE), Mekelweg 2, Delft. This event is hosted by Vattenfall Solar Team.

Register now!

It is possible to register as an individual or group of five persons. Please note that the number of seats is limited (maximum 30 students) so register as soon as possible, or at least before 20 April.

Eventbrite - Product case game: Heineken THE SUB

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