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‘Seven years working for a major food company and six years for a big fashion company has given me a good understanding of business' needs for clear and practical advice.’
Matthy Asselbergs

Matthy Asselbergs

  • Trademarks & Designs
  • European and Benelux Trademark and Design Attorney
  • Associate

Matthy Asselbergs is a trademark counsel with 20 years of expertise gained in international brand environments. She has extensive experience in advising on all aspects of the creation, protection, maintenance and enforcement of intellectual property rights including clearances, portfolio management and strategic advice.

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Working experience

  • Trademark and Design Attorney, V.O. (2022-present)
  • IP Portfolio Manager, PVH Europe (Tommy Hilfiger & Calvin Klein) (2015-2021)
  • Intellectual Property Manager, Danone Baby and Medical Nutrition (2006-2014)
  • Trademark Attorney and assistant director, Keesom & Hendriks (2000-2006)

Education

  • EUIPO Trade Mark and Design Education Programme (2022)
  • Certified Benelux Trademark Attorney (2003)
  • LLM in Dutch law, Utrecht University (1999)

Professional & Community Activities

  • Member of BMM certification team
  • Member of Marques (European brands’ interest group)

Languages

  • English
  • Dutch

 

 

 

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News

Three new partners at V.O.

As of 1 January 2023, three new partners have joined V.O., namely patent attorneys Jetze Beeksma, Henri van Kalkeren and Martin Klok.Continue reading

New Meet the Expert location V.O. in Utrecht

As of 1 October, V.O. has added a sixth Meet the Expert location, and it is in the Hugo R. Kruyt Building on the Campus of Utrecht University. Meet the Expert locations are drop-in points located at the relevant knowledge centers where innovative SMEs and start-ups can get in touch with our IP experts for […]Continue reading

Column – ‘Choose what you want to protect’

Traditionally, the Triumph and Sloggi brands have been known for their innovations in the lingerie market. The Triumph Group always wants to be in the lead when it comes to its expertise in comfort, style and fit of lingerie.Continue reading

Events

INTA Annual Meeting 2023

Bayfront Avenue, Sands Expo & Convention Centre, Singapore

Meet the most influential trademark professionals from around the world and across all industries at the largest gathering of its kind at INTA's Annual Meeting.

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