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‘Seven years working for a major food company and six years for a big fashion company has given me a good understanding of business' needs for clear and practical advice.’
Matthy Asselbergs

Matthy Asselbergs

  • Trademarks & Designs
  • European and Benelux Trademark and Design Attorney
  • Associate

Matthy Asselbergs is a trademark counsel with 20 years of expertise gained in international brand environments. She has extensive experience in advising on all aspects of the creation, protection, maintenance and enforcement of intellectual property rights including clearances, portfolio management and strategic advice.

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Working experience

  • Trademark and Design Attorney, V.O. (2022-present)
  • IP Portfolio Manager, PVH Europe (Tommy Hilfiger & Calvin Klein) (2015-2021)
  • Intellectual Property Manager, Danone Baby and Medical Nutrition (2006-2014)
  • Trademark Attorney and assistant director, Keesom & Hendriks (2000-2006)


  • EUIPO Trade Mark and Design Education Programme (2022)
  • Certified Benelux Trademark Attorney (2003)
  • LLM in Dutch law, Utrecht University (1999)

Professional & Community Activities

  • Member of BMM certification team
  • Member of Marques (European brands’ interest group)


  • English
  • Dutch




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Column – ‘Choose what you want to protect’

Traditionally, the Triumph and Sloggi brands have been known for their innovations in the lingerie market. The Triumph Group always wants to be in the lead when it comes to its expertise in comfort, style and fit of lingerie.Continue reading

Birkenstock device mark doesn’t get a foot in the door

The German shoe brand Birkenstock is mainly known for their sandals having the unique, anatomically shaped insole. The company had registered the depiction of the pattern of the sole of their shoes as a Benelux device mark. An attempt to have it registered as an EU trademark as well, failed, however.Continue reading

Money Losing Party Court

Tax advantage for innovation in Belgium

Belgium has a few separate tax schemes that apply to acquired IP rights. For instance, the innovation allowance for innovation income. This means that 85% of the net income ensuing from IP rights is exempt from corporate income tax.Continue reading