This type of search is also called IP mapping and it is mainly used to provide direction for a patent or innovation strategy. It is a way to explore a broader area and get an idea of the patent landscape with respect to certain technology, while also providing insight into what competitors are doing and what specializations are on the horizon. Furthermore, landscaping is used during the various phases of an innovation process. This type of search can also be helpful in identifying openings in the patent landscape, the white spots.
Landscaping can be used during the various phases of an innovation process. Think of the idea generation in the development phase to discover what techniques there are to solve a problem. As part of competition research, landscaping can be used to see what similar technologies or solutions exist. Finally, this type of search can be used during market research to assess the different applications of the technology.