Videotapes, cassette tapes, CDs; in the world of image and sound carriers, you can suddenly lose your business due to technical developments. True, tapes and vinyl are on the rise again, but there are also still “victims.”
Voice actors recently sounded the alarm for fear of being made useless by Artificial Intelligence (AI). After all, AI is now perfectly capable of providing voice-over.
There were calls for copyright on voices along the lines of portrait rights already enshrined in law, so that the use of existing (well-known) voices would still be restricted.
For now, the solution does indeed seem to be to be sought in IP regulation and we are waiting for some more guiding case law. In any case, the (almost final text of the) European Directive on AI does not focus on Intellectual Property issues surrounding this new technology. The European regulations focus primarily on security (privacy) and liability issues surrounding AI. Again, however, there are still many questions around explanation and interpretation….With this pace of development, perhaps we can put it to AI 😉
